I’ve always had a passion for jewelry. Growing up, I made friendship bracelets and beaded necklaces that I sold in local coffee shops and boutiques. After studying business and entrepreneurship in college, I decided to go off the beaten path and start my own business.

I saw a gap in the market for tarnish-free jewelry at an affordable price. My personal experiences with jewelry tarnishing and turning my skin green coupled with hearing the same feedback from friends and family led me to solve that problem. I started Dailie Jewelry to bridge the gap between cheap gold-plated brass and solid gold jewelry. 

The name Dailie comes from being able to wear your jewelry daily and never worrying about taking it off! I sought to create jewelry that you could wear all day from the gym, to work, to shower, etc. without tarnishing. I’m so happy you’re here and hope you love Dailie as much as I do! 

xoxo, Tasha

All of our jewelry undergoes a coating process called PVD. Physical Vapor Deposition is a modern vacuum coating process that is more advanced than traditional gold plating. 18k gold is vaporized in a vacuum and deposited atom by atom on top of the stainless steel, creating a bonded layer.

Gold plating occurs when a thin layer of gold is plated onto another metal. This gives the look of real gold at a fraction of the cost. However, when scratched, that thin layer reveals the base material. Traditional gold plating just doesn't hold up. We use the most advanced coating process to bond a 10x thicker layer of gold to our stainless steel base. This ensures that all of our jewelry is waterproof, sweatproof, and tarnish-free!