Dailie Jewelry was started after founder Tasha Macmahan came back from a beach trip. Her sister wore a nice ring in the ocean and was so disappointed to see that it had tarnished and turned her finger green. Tasha had similar experiences in the past, and after talking to friends and family, she learned that a lot people were searching for jewelry that they never had to take off. Expensive, solid gold jewelry couldn't possibly be the only good option. After researching every type of material and plating, Tasha discovered the durability of stainless steel and PVD coating, and Dailie was created! Dailie provides high quality, stylish jewelry that you can sweat, shower, and swim in!
After extensive research, we decided to create our jewelry out of stainless steel. Stainless steel does not tarnish or corrode from reactions with water, sweat, or other substances like perfumes and lotions. It is so good at resisting corrosion that it is used in kitchenware, surgical instruments, and architecture. Additionally, it’s hypoallergenic and won't discolor your skin. We believe stainless steel is the best jewelry metal because of its strength, durability, and tarnish-free qualities.
All of our jewelry undergoes a coating process called PVD. Physical Vapor Deposition is a modern vacuum coating process that is more advanced than traditional gold plating. 18k gold is vaporized in a vacuum and deposited atom by atom on top of the stainless steel, creating a bonded layer.
Gold plating occurs when a thin layer of gold is plated onto another metal. This gives the look of real gold at a fraction of the cost. However, when scratched, that thin layer reveals the base material. Traditional gold plating just doesn't hold up. We use the most advanced coating process to bond a 10x thicker layer of gold to our stainless steel base. This ensures that all of our jewelry is waterproof, sweatproof, and tarnish-free!